Writing Sample: Email Pitch

In my PR writing class, we practiced many types of PR writing pieces.  Here is a sample email pitch I wrote.  (You can also download a PDF of the sample at the bottom of this post.)


Hi Jennifer,

I wanted to follow up on our conversation from coffee last week when we discussed who your next “In The Spotlight” interviewee might be. In the years I’ve been reading your magazine, I have come to especially enjoy reading the spotlight section and getting to know up-and-coming professionals. As you know, I would like to recommend someone I think you should feature for the “In the Spotlight” in your next issue.

Stephanie Smith founded Our Earth in 2005 and her momentum has only increased since. As the CEO, her efforts have engaged and heightened the awareness level of global warming in and around Indianapolis. In her efforts, she secured Al Gore, environmental rights activist, as the keynote speaker for the Our Earth annual meeting in Indianapolis last year. Gore’s speech kicked off Our Earth’s public education campaign, “Help now … before it’s too late.”

After Gore spoke about the “Help now … before it’s too late” campaign, Smith was able to launch the campaign after the result of a $1 million grant. The results have been nothing but impressive, including a community-wide recycling effort with community-wide participation and students pledging to do their part to fight global warming in their homes.

I really think your readers would benefit by learning about Smith and her efforts in the community. If you need more information, please don’t hesitate to contact me. Otherwise, I will follow-up with you in the next few days.

Best regards,

Mollie Morrison
PR Advisor
Expert PR
(317) 333-3333

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